TUPOINT BUSINESS SOLUTIONS

Tupoint works with forward thinking companies who support financial stability and growth for their employees. They take on current issues they see in the market—low cost with poor service or high efficiency with little to no human connection. Their goal is to offer solutions at a low cost and efficiency by optimizing available technology, while offering human support and connection.

Offerings include Retirement Plans, Financial Planning, Savings & Investing, and Financial Education.

Tupoint came to us with the desire to stand out among the business solutions industry. With an idea and a passion for human connection, tupoint was created.

Needing a brand that was modern and non-traditional, we looked towards capturing the idea of propeling beyond conventional boundaries within the business world. Targeting small to medium sized businesses, with an array of product offerings, tupoint needed to dig deeper to find its brand.

Tupoint, referencing the two points of a rhino's horn, has a lot of personal meaning to the owner. Utilizing this knowledge while keeping it modern and clean, the brand was created.

The rhino intertwined within the script pays homage to the two points, while keeping the overall logo current. The secondary tu. acts as a strong, yet simplified substitution of the primary logo.

A marketing package was created for digital and print purposes. Business cards, large signs, banner ads, and flyers were designed around the tupoint concept. Breaking the brand down to the minimalist meaning to growing it in greater detail, the marketing package as a whole captures the essence of the brand.

BRANDING CONCEPTS

PROMOTIONAL TRIFOLD